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Tuesday, September 7, 2010

Motorola Pulls Out Another Full Page NYT Ad Aimed At Apple’s Head

Oh my, how I love some good ol’ fashion mudslinging.
“Flash Websites? There’s A Phone For That.”
To any ne’er-do-blog-read layman, the full page ad that Motorola just put in the New York Times might just seem oddly worded. To anyone who has even considered considering themselves a gadget geek — or has, at least, turned on their TV anytime in the past year and a half and seen Apple’s “There’s An App For That” campaign — there’s no question who this one’s aimed at.
This isn’t the first time Moto has done this. Heck, it’s not even the second. Moto pulled out two separate full page ads (here’s one, and the other) during the iPhone 4 Antennagate madness, lambasting Apple with tongue planted firmly in cheek.
This one isn’t quite as clever as either of the first two; the whole matter of Flash on the iPhone is neither original nor fresh, by any means, and “There’s an App for that!” jokes are up there with “Yo Momma” jokes and Borat quotes on this list of “Jokes that one guy just won’t stop using”. But Flash is something that nearly all consumers would recognize (Thanks, Youtube and/or Farmville!), so juxtaposing your handset’s support for it against the competitions lack thereof probably isn’t a bad idea. Even if Flash on Android doesn’t really work that well.

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